Bubble is a technology I've come to love. The ethos behind its creation - that you shouldn't have to have a PhD in computer science to build a custom website - is exciting, democratic, and empowering. There's a lot of great design in this product. To list a few, I'm really impressed by the automatically provisioned API one gets the second after you create a new app. Its built in authentication and rule based permissioning is a breeze to work with. Want to change the name of a key in your database? Okay, that key name has been automatically updated across the 56 places you've used it in your application logic! Want to secure your site? Press a button and it's done. All of these things, and many others, crush the core hurdles that stop even seasoned programmers from making sophisticated websites.
This is a companion discussion topic for the original entry at https://blog.scious.io/theirlabel/